Barry Beckett Childcare Centre Rebrand

Challenge:
Barry Beckett Childcare Centre sought to create a brand and visual identity that not only resonated with children (and their parents) but also actively engaged them in the creative process.

Approach:
We collaborated with BBCC’s team to co-create a brand and visual identity that was fun, engaging, and centred around the children. We developed a set of visual assets and a flexible brand system, including templates and an asset suite, that the internal team could easily implement and update.

Outcome:
The new brand and visual identity successfully engaged children in the creative process while providing BBCC’s team with a system that was simple to maintain and update. This allowed for greater consistency and flexibility in their brand communications.